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| RESPONSIBILITIES: • Assists with marketing and advertising campaigns prepared in the advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. • Keeps promotional materials ready by coordinating requirements with design to stay within brand standards. Engage graphic designers/marketing agency where needed; as well inventorying stock; placing orders; verifying receipt. • Assisting management with day to day marketing tasks and coordinating marketing projects and activities as requested. • Supporting the in-house marketing and design by coordinating and collating content • facilitates additional marketing communications, such as flyers, brochures and exhibition-related projects • Setting up tracking systems for marketing campaigns and online activities. • Assisting with the production of artwork and video, sourcing images, print buying and checking copy. • Lead savvy and exciting social media marketing; posts, photos, advertising and leverage like minded businesses and organizations. Ensure it aligns with the company’s brand. Engaging with customers through the use of social media. • Monitoring social media for customer comments both positive and negative. • Developing a content calendar across all platforms ensuring a constant supply of relevant content. • Support GM with daily administrative tasks in relation to sales and marketing • Help distribute marketing materials • Manage and update company database and customer relationship management systems • Assist with planning, writing copy, and creating layout for monthly eNewsletters, and assisting with supplemental targeted email blasts • Assist with tracking of website update projects, communicating with developer as needed • Assist with graphic design projects as needed, such as: resizing images, creating static online banners, help brainstorm creative ideas, etc. • Assist with marketing deliverables for events and expos, including help organizing expo materials and signage, and other projects as needed EXPERIENCE, SKILLS & EDUCATIONAL REQUIREMENTS: • Proficient in social media. Knowledge of available tools and platforms in the social media space and experience with social media for companies is a plus • Previous sales and marketing experience is necessary • Strong computer skills (working knowledge of Microsoft Excel, Word, and PowerPoint), with ability to learn other internal database programs • Excellent written and verbal communication skills • Detail-oriented and strong organizational skills • Team player with strong interpersonal skills and friendly, outgoing disposition • Career oriented and desire for continuous learning and development. • Enthusiasm, drive and self motivation. • Creative problem solving skills. • Self directed, self motivated, results driven & goal oriented • Ability to work well within a team • Some flexibility is required for evening/weekend work when necessary. • Must have own vehicle and the willingness and ability to travel as required. Resort is located 45 minutes from Halifax. • Proficiency in publisher and/or other graphic software(Adobe) Oak Island Resort & Conference Centre is committed to Employment Equity and our goal is to be a diverse workforce that is representative at all job levels. We welcome applicants from Aboriginal people, visible minority groups, persons with disabilities and women in occupations and positions where they are under-represented. If you are a member of one of the equity groups, you are encouraged to self-identify on either your cover letter or resume. | ||||||||||||||||||||
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