Director, Sales & Marketing
HOTEL HALIFAX & THE BARRINGTON HOTEL
1990 Barrington Street
 
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.
 
OVERVIEW:
We are looking for an energetic and results focused Sales & Marketing leader. This challenging role oversees revenue generation for the 200 rooms of The Barrington Hotel and the 295 rooms of  Hotel Halifax located in the downtown core of Atlantic Canada’s largest city.
The Director, Sales & Marketing is responsible for the overall efficient and effective guidance and leadership of the Sales & Marketing department towards the achievement of the hotels’ overall financial objectives. Key responsibilities include, but are not limited to, supervising the current sales associates, maximizing revenues, managing expenses, encouraging up-selling, and working to stay ahead of the competition. The objective is to create 100% Guest & Associate Satisfaction. The Director, Sales & Markeeting assists the General Manager in setting and achieving both financial and service goals through genuine service and by exceeding guest and team expectations.  All service provided is expected to be consistent with both the Hotels and SilverBIrch Hotels & Resorts standards.

RESPONSIBILITIES OF THE DIRECTOR OF SALES & MARKETING INCLUDE:
  • Work to understand client needs, build organizational credibility and develop new revenue sources
  • Encourage and motivate the team to contribute to sales goals and objectives
  • Set goals and standards while finding solutions that are beneficial to guests and associates, while meeting deadlines that are decisive and achievement oriented
  • Negotiate rates and contracts, keeping in mind company objectives and goals, while still maintaining excellent relations with clients
  • Plan, direct and evaluate all sales and marketing activities of the hotel including direct sales, catering sales, and room sales, E-marketing
  • Work closely with Revenue Management to effectively yield rates for all market segments based on need periods
  • Aggressively direct & drive catering revenues, including analyzing competitive pricing to ensure correct positioning related to the hotel’s competition
  • Manage and evaluate the financial operations of the sales & marketing initiatives to ensure cost effectiveness and optimum utilization of resources by preparing and presenting profit plans/budgets to approving authorities
  • Monitor and control departmental expenditures as per budget
  • Develop, implement and evaluate short-term tactics and long-range marketing/sales plans and programs by focusing on customer needs and expectations
  • Identify and research trends as they relate to the hospitality industry
  • Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product and service responses
  • Provide direction, leadership, feedback and support to divisional associates by planning, supervising and evaluating work
  • Participate in the development and execution of a strategic business plan by providing and analyzing current and projected sales data
  • Identify and maximize opportunities to broaden the hotel’s market share by coordinating promotions such as sales blitzes, trade show representation and participating in industry events
  • Direct the development of effective public relations, advertising and promotional campaigns, in accordance with SilverBirch Hotels and our brand partners, utilizing a variety of media resources.
  • Implement and/or upkeep incentive programs to stimulate productivity and establish measurable standards of performance.
  • Reviews all competitive data and competitive Sales & Marketing strategies to find opportunity to improve the hotel’s RevPAR position.
  • Builds and develops a result orientated and motivated sales team
  • Act as an integral part of the Leadership team of the hotel
  • Prepare budgets, forecasts and monitor financial performance
  • Lead weekly sales meetings and participates in Leadership, Departmental meetings, and regional meetings as required
  • Oversees marketing, e-commerce and social media development for all hotel activity including F&B.
 Building Successful Relationships:
  • Liaises with community organizations and Municipal and Provincial Ministries and participates in or plans meetings and social events which would be beneficial to the Hotel
  • Arranges and represents the Hotels at Trade Shows as required, and promotes the facilities
  • Participate in professional industry groups which show benefit to the hotels
  • Be actively involved in the community
 EXPERIENCE and QUALIFICATIONS:
  • Candidate must have a minimum of 4 years Sales, Marketing & Catering leadership experience
  • Post-secondary education in Hospitality Management, Sales, and Revenue & Commerce experience an asset
  • Great organizational skills, must be results oriented with ability to be flexible
  • Professional presentation and excellent communication skills
  • Energetic, enthusiastic and self-motivated
  • Passionate and Creative with selling
  • Strong people management skills, maintaining a quality team which is motivated and mutually supportive of each other.
  • Financial aptitude, proven budgeting, forecasting experience is essential
  • Team player with inspirational leadership
  • Thorough knowledge of Social Media and E marketing channels
  • Knowledge of Opera & E-tools experience an asset.
  • Good analytical and problem-solving skills
 
         If you are interested in joining SilverBirch Hotels & Resorts, we want to hear from you!
 
Apply to:                      halifaxhotels@silverbirchhotels.com
 
SILVERBIRCH HOTELS & RESORTS IS SUPPORTIVE OF WORKFORCE DIVERSITY AND ENCOURAGES APPLICATIONS FROM QUALIFIED INDIVIDUALS.
SILVERBIRCH HOTELS & RESORTS WELCOMES AND ENCOURAGES APPLICATIONS FROM PEOPLE WITH DISABILITIES. ACCOMMODATIONS ARE AVAILABLE UPON REQUEST FOR CANDIDATES TAKING PART IN ALL ASPECTS OF THE SELECTION PROCESS.
 
NOTICE TO POTENTIAL JOB APPLICANTS
If you are considering employment with us, please be advised that SilverBirch Hotels & Resorts 
  • does not require job applicants to pay a fee for a job application or opportunity; and
  • does not make unsolicited offers of employment.
f you have been approached by any entity engaging in such practices who claims to represent SilverBirch Hotels & Resorts, please advise us immediately by email at careers@silverbirchhotels.com and contact either the Canadian Anti-Fraud Call Centre at 1-888-495-8501 or the Royal Canadian Mounted Police. 
  • Available for working a variety of shifts which includes weekends, statutory holidays and evenings
How to Apply
Email: halifaxhotels@silverbirchhotels.com
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